An advertising funnel is a strategic framework that guides potential customers through various stages of the buying journey, from initial awareness of a product or service to the ultimate conversion. The purpose of the funnel is to nurture and engage prospects at each stage, gradually moving them toward making a purchase decision. Here are the typical stages of an advertising funnel:

Awareness:
- Objective: Introduce the brand or product to a wide audience.
- Content: Engaging and attention-grabbing content through ads, social media, and other awareness-focused channels.

Interest:
- Objective: Capture the interest of individuals who have shown initial curiosity.
- Content: Informative and educational content, such as blog posts, videos, and webinars, highlighting product features or benefits.

Consideration:
- Objective: Convince potential customers to consider the product seriously. - Content: Detailed product information, case studies, reviews, and comparison guides.

Purchase:
- Objective: Facilitate the actual conversion or sale.
- Content: Streamlined and persuasive content on dedicated landing pages, clear calls-to-action (CTAs), and an easy checkout process.

Loyalty:
- Objective: Foster long-term relationships and repeat business.
- Content: Exclusive offers, loyalty programs, and personalized communication to retain customer loyalty.

Advocacy:
- Objective: Turn satisfied customers into advocates who promote the brand. - Content: Encourage reviews, testimonials, and referral programs.